Press coverage is one of the strongest E-E-A-T signals for AI engines. A single mention in a reputable publication can dramatically increase your citation rate.
AI engines are trained on web content — and news articles carry significantly more weight than regular web pages. A mention in a local newspaper, industry publication, or major media outlet signals to AI engines that your business is authoritative and trustworthy.
Month 1: Build a media list of 10-20 local journalists who cover your industry. Month 2: Develop 2-3 newsworthy story angles. Month 3: Send personalized pitches and follow up once after 5 business days.
When you get coverage: add the publication to your sameAs schema links, create a Press section on your website, share on Google Business Profile, and add the mention to your author/about page.
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