How to Add FAQPage Schema

Why FAQPage Schema is Your #1 AEO Priority

AI engines like ChatGPT and Perplexity are essentially answer machines. They look for pages that clearly answer specific questions. FAQPage schema tells them: "This page has answers — and here's exactly what they are." Businesses with FAQPage schema are cited in AI responses 3-5x more often.

What Makes a Good FAQ for AI

• Question format: Write questions exactly how customers ask them ("How much does X cost?" not "Pricing")
• Answer length: 2-4 sentences is ideal — long enough to be useful, short enough to be extracted
• Specificity: Include numbers, timeframes, and specifics ("We typically respond within 2 hours")
• Volume: Aim for 20+ questions — AI engines prefer comprehensive coverage

Step 1: Write Your Questions

Start with these categories:

• What does [service] cost?
• How long does [service] take?
• Do you serve [city/area]?
• What's included in [service]?
• How do I [get started/book/contact]?
• What makes you different from competitors?
• Are you licensed/insured/certified?

Step 2: Add FAQPage Schema

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does [your service] cost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Our [service] pricing starts at $X for [basic service]. Most customers pay between $X and $Y depending on [factors]. We offer free estimates — contact us for an exact quote."
      }
    },
    {
      "@type": "Question",
      "name": "How long does [your service] take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Most [service] jobs take between X and Y hours. Complex projects may take longer. We'll give you a time estimate during your free consultation."
      }
    }
  ]
}

Step 3: Create a Dedicated FAQ Page

Don't just add schema — create a real /faq page with all your questions visible on the page. AI engines verify that schema matches visible content.