How to Add LocalBusiness Schema

What is LocalBusiness Schema?

LocalBusiness schema is a structured data format (JSON-LD) that tells AI engines and search engines exactly what your business is, where it's located, what it does, and how to contact you. Without it, AI engines have to guess — and they often get it wrong or skip you entirely.

Why It Matters for AI Visibility

When someone asks ChatGPT "Who is the best plumber in Austin?" — ChatGPT looks for businesses with clear, structured data. LocalBusiness schema is the #1 signal it uses. Businesses with complete schema are cited 4-6x more often than those without.

Step 1: Create Your Schema Block

Copy this template and fill in your business information:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "description": "Brief description of what you do",
  "url": "https://yourbusiness.com",
  "telephone": "+1-555-000-0000",
  "email": "hello@yourbusiness.com",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Your City",
    "addressRegion": "CA",
    "postalCode": "90210",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 34.0522,
    "longitude": -118.2437
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "sameAs": [
    "https://www.google.com/maps/place/your-business",
    "https://www.yelp.com/biz/your-business",
    "https://www.facebook.com/yourbusiness"
  ]
}

Step 2: Add It to Your Website

Paste this code inside a <script type="application/ld+json"> tag in the <head> section of your homepage:

<head>
  <!-- ... other head tags ... -->
  <script type="application/ld+json">
  { your schema JSON here }
  </script>
</head>

Step 3: Validate Your Schema

Use Google's Rich Results Test (search.google.com/test/rich-results) to verify your schema is valid before publishing.

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