Experience, Expertise, Authoritativeness, Trustworthiness — the four signals AI engines use to decide if your business is worth citing.
3 hoursIntermediate
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's the framework both Google and AI engines use to evaluate whether a business or person is a credible source worth citing.
Experience: Show Real-World Results
Add case studies with specific outcomes ("Reduced water damage by 40%")
Include before/after photos with captions
Share customer success stories with specific details
Display years in business prominently
Expertise: Demonstrate Deep Knowledge
Create detailed "how it works" pages for each service
Write guides that go beyond surface-level information
Include technical details that only an expert would know
Add author bios with credentials to all content
Authoritativeness: Get Recognized by Others
Earn mentions in local news and industry publications
Get listed in authoritative directories (BBB, industry associations)
Collect and respond to Google reviews (target 50+)
Partner with complementary businesses for cross-mentions
Trustworthiness: Remove Doubt
Display all licenses and certifications with verification links
Show insurance information
Add a clear privacy policy and terms of service
Display your physical address prominently
Use HTTPS on your entire website
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